Last Updated: February 10, 2026

Welcome to Good Grief (“Good Grief,” “we,” “us,” or “our”). These Terms of Service (“Terms”) govern your access to and use of our website, content, and related services (collectively, the “Services”). By accessing or using our Services, you agree to be bound by these Terms. If you do not agree, please do not use the Services.

1. Eligibility and Acceptance

You must be at least 18 years old to use our Services. By using the Services, you represent that you are legally able to enter into this agreement and that all information you provide is accurate and truthful.

2. Services Overview

Good Grief is a direct-to-consumer life insurance brand that helps individuals explore and apply for life insurance coverage through licensed insurance agents and regulated insurance carriers. We do not issue insurance policies ourselves. All policies are subject to carrier underwriting approval and applicable state laws.

3. No Advice or Guarantees

Information provided on this site is for general informational purposes only and does not constitute legal, tax, financial, or insurance advice. Coverage options, pricing, eligibility, and availability vary by individual circumstances and state of residence. We do not guarantee approval, pricing, or policy outcomes.

4. User Responsibilities

You agree to:

• Provide accurate and complete information

• Use the Services only for lawful purposes

• Not attempt to disrupt, misuse, or gain unauthorized access to the Services

We reserve the right to suspend or terminate access if misuse or abuse is detected.

5. Intellectual Property

All content on the Services — including text, graphics, logos, and design — is owned by or licensed to Good Grief and protected by applicable intellectual property laws. You may not copy, reproduce, or distribute any content without prior written permission.

6. Third-Party Services

Our Services may link to or rely on third-party platforms, including insurance carriers, scheduling tools, analytics providers, or infrastructure partners. We are not responsible for the content, availability, or practices of third parties.

Certain insurance services we provide are powered by White Swan Insurance Solutions, Inc. By engaging with these insurance services, you agree to White Swan’s Terms of Service (https://www.whiteswan.io/terms).

7. Disclaimers and Limitation of Liability

The Services are provided “as is” and “as available.” To the fullest extent permitted by law, Good Grief disclaims all warranties, express or implied. We are not liable for any indirect, incidental, or consequential damages arising from your use of the Services.

8. Modifications

We may update these Terms from time to time. Changes will be posted on this page, and continued use of the Services constitutes acceptance of the updated Terms.

9. Governing Law

These Terms are governed by the laws of the United States and the state in which Good Grief operates, without regard to conflict-of-law principles.

10. Contact

For questions about these Terms, please contact us at support@goodgriefinsurance.com