Last Updated: February 10, 2026

Good Grief (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard information when you use our Services.

1. Information We Collect

We may collect:

• Personal information such as name, contact details, and information you provide when requesting insurance options

• Information submitted during applications or inquiries.

• Technical information such as IP address, browser type, and usage data through cookies and similar technologies.

2. How We Use Information

We use your information to:

• Provide and operate the Services

• Connect you with licensed insurance agents or carriers

• Communicate with you about your inquiry or application

• Improve our website, content, and user experience

• Send relevant updates or communications (you may opt out at any time)

3. Sharing of Information

We may share information with:

• Licensed insurance agents and regulated insurance carriers

• Service providers and infrastructure partners who support our operations

• Legal or regulatory authorities when required by law

• We do not sell your personal information.

Certain insurance services we provide are powered by White Swan Insurance Solutions, Inc. By engaging with these insurance services, you agree to White Swan’s Privacy Policy (https://www.whiteswan.io/privacy-policy).

4. Data Security

We use reasonable administrative, technical, and organizational measures to protect your information. However, no system can be guaranteed to be 100% secure.

5. Cookies and Tracking

We use cookies and similar technologies for functionality, analytics, and performance. You may control cookies through your browser settings.

6. Your Rights

You may request access to, correction of, or deletion of your personal information by contacting us. You may also opt out of marketing communications at any time.

7. Children’s Privacy

Our Services are not intended for individuals under 13 years of age, and we do not knowingly collect personal information from children.

8. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page, and continued use of the Services constitutes acceptance of the revised policy.

10. Contact

If you have questions about this Privacy Policy, contact us at:support@goodgriefinsurance.com